Weekly Digest – 26 August 2021

NZ Extends Lockdown

The government announced on Monday that it will extend a strict nationwide lockdown until at least Friday to prevent the coronavirus outbreak from growing.

Prime Minister Jacinda Ardern said the lockdown will continue until at least the end of the month in Auckland, where most of the cases have been found.

Australia Closes One-Way Travel Bubble from NZ

Australia has paused “green zone” flights from New Zealand that allow Kiwis to travel to the country without going into quarantine.  All passengers on flights originating in New Zealand up until 11.59pm (AEST) on 23 August 2021 will need to go into 14 days of supervised hotel quarantine.

New Zealand has already suspended quarantine-free flights from Australia because of the NSW outbreak, which means the bubble is now completely closed.

The recent outbreak in Auckland means it’s not yet safe to open travel to the Pacific, according to Minister for Pacific Peoples Aupito William Sio.  The minister also said that it’s highly unlikely further travel bubbles with the Pacific would open up this year.

Retail Sales Rise 3.3% in Q2

The total volume of retail sales in New Zealand was up a seasonally adjusted 3.3% in the second quarter of 2021 from 2.8% in the previous quarter, according to Statistics New Zealand.

The total value of retail sales rose 4% in the quarter ($1.1 billion).  Large movements were seen in electrical and electronic goods retailing (up 6.9%), food and beverage services (up 5.6%), motor vehicle and parts retailing (up 3.1%), pharmaceutical and other store-based retailing (up 7.5%), and accommodation (up 11.4%).

Three Sales Strategies to Help You Grow Your Business

Marketing is essential in growing a business.  Without customers coming your way, you can’t increase sales.

Businesses can boost their sales by implementing visibility strategies that can get their products or services in front of more customers.  However, aside from great marketing, you would also need the right sales systems in place.

This Forbes article shares three sales systems that can help small businesses increase their revenue.  Below is a rundown of these strategies:

  1. Create a sales funnel that adds value and nurtures prospects.  A sales funnel is a step-by-step process that leads consumers into making a purchase.  The best way to develop a solid sales funnel is by adding value for customers, followed by offering content that solves their pain points.
  2. Have better discovery conversations, and disqualify the wrong fits.  Your goal should be to onboard customers who make sense for your business and would benefit from your services.
  3. Show up in all the mediums and methods your ideal consumers use.  Show up where your customers are– you can use blogs, videos, podcasts, or other formats to reach your ideal customers.

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